Customer Relationship Management

The Future of Enterprise Management. Created by AI, for Business Impact.

Welcome to TR ERP, a new era of enterprise software where complexity dissolves, processes accelerate, and business intelligence becomes intuitive. Designed and orchestrated by Agentic AI within the SEN Platform, TR ERP is not just an application—it’s a living, thinking enterprise brain. One that adapts to your industry, speaks your workflows, and delivers measurable impact—from strategy to execution, top line to bottom line.
No templates. No one-size-fits-all.
Every module is created with precision, purpose, and performance—engineered by AI agents, tailored to your business DNA.

Key Capabilities (Deeper Cut)

A sales-ready intelligence layer that blends AI scoring, real-time signals, and closed-loop execution. Built for Hyperautomation and Agentic AI across the Techrobotica stack.
Lead Intelligence

Lead Intelligence

AI lead scoring, territory auto-assignment, SLA timers, and enrichment from email signatures & LinkedIn.

Deal Room

Deal Room

Competitor tracking, pricing guardrails, discount approvals, and “next best step” from historical wins.

Campaign Orchestration

Campaign Orchestration

Persona-aware copy suggestions, drip schedules, channel mix, and real-time ROI back to pipeline.

Service Signals in Sales

Service Signals in Sales

Ticket heat & CSAT blended into opportunity-risk models to prevent last-mile surprises.

Write-Back from Insights

Write-Back from Insights

With Mystic LoopSync (formerly ActionBridge), change deal stages, thresholds, segments, or trigger workflows right from the dashboard.

Introducing TR CRM

Introduction
What It Does?
Seamless
Prompt

Meet TR CRM

TR CRM
TR CRM — Relationships that Run on Intelligence

From first touch to long-term loyalty, TR CRM turns every interaction into an advantage. Built on SEN (Smart Enterprise Nexus), it unifies sales, marketing, and service into one AI-driven, hyperautomated system—so your team spends less time clicking and more time closing.

✔ Built fast, built right — Auto-generated apps & schema with Nexus UI & Nexus OLTP; live in days, not months.

✔ 360° clarity — Merge CRM, billing, support & product usage into one real-time customer timeline.

✔ AI in the flow — Smart lead scoring, next-best actions, predictive forecasts & voice via VAANI.

✔ Operate at the speed of insight — Take action from dashboards with Mystic LoopSync (write-back from analytics).
Unify revenue teams on a single, intelligent platform—insight and action in the same heartbeat.

What’s Inside (At a Glance)

TR CRM Modules
Everything GTM needs—captured, scored, orchestrated, and measured.

✔ Contacts & Accounts — Clean, enriched profiles with deduplication & enrichment.

✔ Leads & Opportunities — Drag-and-drop pipelines, playbooks & win-probability scoring.

✔ Engagement Timeline — Calls, emails, meetings, tickets—auto-captured with sentiment.

✔ Tasks & Approvals — Automated workflows, SLAs & auditable approvals with Nexus Logic.

✔ Campaigns — Email/WhatsApp sequences, segments, A/B tests & ROI tracking.

✔ Revenue Intelligence — Forecasts, attainment & health signals in Mystic BI.
Built on governed data and agentic workflows for predictable, compounding revenue.

AI, Automation & the SEN Engine

SEN Engine
Hyperautomation from architecture to action—Meridian, Kinetic, Mystic, Nexus, Sphere.

✔ Meridian (Data Architecture) — Auto-modeling, governed schema, lineage & data quality. “Right data, right now.”

✔ Kinetic (Pipelines & Streams) — Zero-friction connectors, batch + real-time syncs, anomaly alerts.

✔ Mystic (Insights that Act) — Dashboards, narrative insights & LoopSync to push changes back to ops.

✔ Nexus (Applications & Logic) — No-code UI, forms, validation, RBAC & orchestrated workflows.

✔ Sphere (DevOps & Workspaces) — Multi-tenant isolation, roles, replication & one-click env setup.
Integrations (Ready Day One): Outlook, Gmail, Teams, Zoom • Twilio, Dialer APIs • HubSpot, Mailchimp, Meta/Google Ads • Zendesk, Freshdesk, ServiceNow • NetSuite, QuickBooks, SAP, Oracle • Snowflake, Databricks, BigQuery, Redshift

Voice-First CRM with VAANI

Say it, and it’s done:
“Create a lead from John’s email and assign to Priya.”
“Move Acme – Q4 renewal to Negotiation, set follow-up for Friday 10 AM.”
“Show at-risk deals over $50K in North America for this quarter.”
TR CRM 360° Profile
• Unified identity: sales, service tickets, invoices, product usage—one record, one truth.
• Health & risk: churn scores & adoption signals flag customers who need attention.
• Account map: stakeholder graph, influence scoring & relationship history.

Security & Governance
• Role-based access, field-level permissions & audit trails.
• SSO/SAML, MFA, encryption in transit & at rest.
• Data governance via Meridian: lineage, DQ rules & policy enforcement. GDPR/CCPA-ready.

Deployment Options
• SaaS (multi-tenant) for speed; single-tenant for enterprise isolation.
• Serverless scale on SEN Web Services—global performance & high availability.

Who Wins with TR CRM
• B2B Sales • Customer Success • RevOps & Marketing • Founders & Leaders
Insight → Action, without switching tools. Voice, click, or automate—your call.